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Ecommerce

Product description

Turn a spec sheet into copy that says why the specs matter.

What you fill in

Product name

Aeris 14 travel backpack

Key specs

28L, 1.1kg, recycled ripstop, fits 16in laptop

Buyer

Frequent flyers who refuse to check a bag
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What comes back

Sample output

Twenty-eight litres is the largest bag most airlines will still call a personal item, and the Aeris 14 spends every one of them well. A 16-inch laptop slides into a suspended sleeve that never touches the floor when you set the bag down. At 1.1kg empty, it takes almost nothing from your allowance before you have packed a thing.

A realistic sample, not a cherry-picked best case. Your first draft will need editing, and that is the intended workflow.

How to get a good result

  • 1

    Feed it real numbers. Copy written from adjectives reads like copy written from adjectives.

  • 2

    Say who the buyer is not, if that sharpens it — "not for hikers" produces better copy than nothing.

Run the product description template free.

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