Use cases

Five ways this actually gets used

Each of these is a real workflow rather than a persona sketch: the order the tools get opened in, and what comes out at the end.

Marketers

One team, one calendar, four formats per idea

You have one good idea a week and a calendar that wants twelve pieces. The bottleneck is not ideas, it is the mechanical work of turning one into a post, a newsletter, three social variants and a script.

formats produced per source idea

Read the workflow

Agencies

Seven clients, seven voices, one workspace

Client work is a margin problem. Every hour spent retyping a call into a draft is an hour you cannot bill at strategy rates, and every extra subscription per client eats the same margin from the other side.

£88 → £59

typical monthly stack cost, per the comparison table

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Creators

Publish once, appear everywhere

You already make the hard thing: the video, the episode, the stream. What you do not have is the two hours afterwards to cut it into a newsletter, a thread, show notes and a set of clips descriptions.

~2 hrs

of post-production writing removed per episode

Read the workflow

Students

Lectures, papers and notes that answer questions

The reading list is longer than the term. The lectures are recorded but never rewatched. What you need is not more text, it is a way to ask the material a question and get a page number back.

40%

student discount on every paid plan

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Developers

Docs, changelogs and the API to automate both

Documentation is the work that always loses to shipping. The gap is rarely knowledge, it is that turning what you know into prose takes a different mode of thinking than the one you were just in.

REST + webhooks

included on Scale, with your own key supported

Read the workflow

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